ladder4learning Briefing Sheet on how to get free publicity (2011)
ladder4learning Briefing Sheet on dealing with the press (2009)
ladder4learning Briefing Sheet on branding (2011)
ladder4learning Briefing Sheet on Competitor Analysis (2011)
What does brand mean in the voluntary sector (article by Max Du Bois)
Complete Charity Media Skills Training (2010)
The expert toolkit for working effectively with the media to gain more interest, more impact and more income for your charity or campaign.
Charity Mash
A free guide website on what is going on in digital communications in the voluntary sector
Media Trust
The Media Trust works with media organisations and charities to enhance their communications and enable communities to find their voice and make it heard.
Community Newswire
Looking to turn your community news into news headlines - you have come to the right place. Media Trust’s unique Press Association partnership, Community Newswire, takes charity press releases, and turns them into news stories.
A free to use service, the most newsworthy stories are written and fact checked by Press Association journalists and then distributed by the trusted news brand directly to thousands of national and local, newspaper, radio and TV journalists every day.
For help or advice writing your news release take a look at our top tips or contact the Community Newswire Manager
Introduction to PR (Media Trust)
Put simply, PR is a way of reaching people and influencing how they see you, using a range of activities from seeking media coverage to strategic partnerships. Covers basics and key tips, what editors need, manage your own PR and examples and guides.
Abbey National PR Guide for the Voluntary Sector
Good Public Relations (PR) is just as essential for charities, voluntary and community groups as it is for commercial business. Get it right and your fundraising event will be a roaring success, your campaigns will attract committed suporters and you will secure a distinctive profile within your sector.
How to write a killer press release (Friends of the Earth)
How to write a press release (Press Dispensary)
Writing a press release (Brake Charity)
PR Guides, small business (Bytestart.co.uk)
BBC Training Resources for Community Media (2009)
The BBC Academy, the broadcaster's new centre of excellence for training which launched this week (14th December), is to make some of its resources available to the public. It is hoped that this will encourage higher quality "citizen journalism". The online BBC College of Journalism will feature masterclasses from high-profile journalists and has a variety of resources on Skills, Law, Ethics etc.
Rhian French Communications free factsheets
Discover a few tricks of the trade to help build relationships with your key audiences and learn some of the common pitfalls associated with copywriting.